MOGA product development example

moGA WAS A 12 MONTH PROJECT THAT WENT THROUGH THE ENTIRE ITERATIVE DESIGN PROCESS.

PROBLEM STATEMENT: We saw an opportunity to create a controller dedicated to mobile gamers that demands the ergonomics to play for an extended period with high precision responsiveness.

MARKET RESEARCH: The market for mobile gaming continues to grow. As phone technology improves, more and more high-performance games will transition to this platform.

USER RESEARCH: Console and pc game makers are bringing their games to mobile phones using the touch screen as their primary interface. The initial feedback from mobile gamers is that the experience playing on mobile phones lack the immersive experience of playing at home:

You don't get the tactile feedback with the touch screen, and using an accelerometer doesn't provide the quick response needed to play competitively.
The action buttons on the screen are hard to use, and your fingers will end up covering the screen, which can be distracting.
The phone form factor is not conducive to playing for an extended period. “My hands get tired“

COMPEITIVE MARKET RESEARCH: Current product solutions are limited or non-existent. The best option in the market today is a clamp accessory that snaps onto an existing console controller to hold the phone in place. This feels cheap and can be cumbersome to carry around.

moodboard: for design inspiration

Design Iteration:

[sketches] concept exploration

3D CAD MODEL - CLAMP DETAIL DESIGN

[3d model] volume studies and design execution for manufacture requirements

PRODUCT SOLUTION: Moga controllers will transform your smartphone into a mobile gaming system. An integrated lock arm flips open to hold your phone while you play in an optimal position for comfort. The Moga mini and pro have a design and button layout similar to traditional console controllers, offering the same control and superior experience compared to using the phone touch screen.