Hello,
Have you ever encountered a product that solved a problem you hadn’t realized was there, and now you cannot imagine life without it? That discovery process in solving design problems fuels me as an industrial designer. That is what the design experience is all about changing the way people think in a meaningful way and letting market success and brand recognition follow naturally.
My expertise is in industrial design, developing products in industrial test and measurement devices, consumer electronics, medical equipment, soft goods accessories, food automation, and packaging design. I worked at Fortune 500 companies and small startups to help define and launch products into the market from initial ideas to the hands of consumers.
-Ferdinand